Despite a sucessful first year
of trading, Orchid Furniture felt that their logo
did not reflect the quality of their stylish range
of Indonesian furniture and Chinese antiques.
Their advertising lacked consistency, falling
short of the standard set by their competitors.
Buckland Design has devised
a fresh new look for the company to address these
problems. With a hint of the Far East, Orchid’s
new logo reflects the simplicity and clean lines
of the furniture it sells. Applied to a range
of stationery items and a targetted advertising
campaign, it now projects a cohesive brand.