The recent buy-out of Caterham Cars allowed the new management team to focus on the core values of the cars. Using the cars heritage, Buckland designed a folder and model sheets that reflected this by focusing on the Caterham "7" figure and creating a style that reflects the cars excitement. These will be used worldwide to promote the range of cars.

Despite a sucessful first year of trading, Orchid Furniture felt that their logo did not reflect the quality of their stylish range of Indonesian furniture and Chinese antiques. Their advertising lacked consistency, falling short of the standard set by their competitors.

Buckland Design has devised a fresh new look for the company to address these problems. With a hint of the Far East, Orchid’s new logo reflects the simplicity and clean lines of the furniture it sells. Applied to a range of stationery items and a targetted advertising campaign, it now projects a cohesive brand.

Buckland Design have produced The Little Book of Leadership for The Marketing Forum. The ship-based forum provides an insight into latest industry developments and one of the hot topics of the conference programme is ‘leadership’. Senior marketers from such companies as British Airways, Hewlett Packard and Diageo, contributed anecdotes and inspirational quotes on the subject. Buckland Design then brought them to life with the help of charming illustrations by Ned Jolliffe of Eye Candy Illustration.