The Problem Richmond Events organise conference on cruise ships covering a wide-range of industries from logistics to finance, catering and human resources. The diverse range of their promotional material lacked unity and did not exploit the opportunity to emphasise the brand.

The Solution Buckland Design created the colour-coded 'ship strip' to go along the bottom of every piece of Richmond Events literature. The device worked on a number of levels, making the literature easy to identify and use internally, as well as highlighting the brand externally without imposing unnecessary restrictions or compromising the individuality of each event (some of which have established reputations of more than ten years). Buckland Design also set up corporate guidelines to ensure cohesion in all future marketing materials.