Problem Ceridian is a multinational
HR and Payroll company who offer Employee Assistance
Programmes and 'work/life balance' solutions to large
corporates within their 'LifeWorks' service. As part
of this service they provide information booklets offering
advice to working parents. Because each brochure had
been commissioned independently they lacked unity and
didn't work as a series.
Solution Buckland Design produced a
cohesive, easy to navigate corporate styling for all
LifeWorks literature which helped to endorse the brand.