The Problem Research conducted annually at the Marketing Forum is usually presented in a traditional report format. This year they asked us to come up with something more interesting for their rather unconventional research into the topic of 'Leadership' which consisted of quotes and anecdotes provided by senior marketers from leading companies.

The Solution Buckland Design suggested the format and style for a book and commissioned an illustrator to help bring the quotes to life. The Little Book of Leadership was given to all those who attended the event and was used as a marketing tool for future events - it has had a great deal of positive feedback.