Problem Research conducted annually
at the Marketing Forum is usually presented in a traditional
report format. This year they asked us to come up with
something more interesting for their rather unconventional
research into the topic of 'Leadership' which consisted
of quotes and anecdotes provided by senior marketers
from leading companies.
Solution Buckland Design suggested the
format and style for a book and commissioned an illustrator
to help bring the quotes to life. The Little Book of
Leadership was given to all those who attended the event
and was used as a marketing tool for future events -
it has had a great deal of positive feedback.